What are Same Store Sales?
When earnings for retail outlets like K-Mart, Walmart, Best Buy, etc. are reported, we see two figures, namely total sales and same-store sales. Same-store comparisons measure the growth in sales, excluding the impact of newly opened stores.
Generally, sales from new stores are not reflected in same-store comparisons until those stores have been open for 53 weeks. With these comparisons, analysts can measure sales performance against other retailers that may not be as aggressive in opening new locations during the evaluated period.
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Contributed-By: Steve Mack